FG Real Estate Development

Broken Wix site rebuilt into a custom WordPress platform in 3 weeks — dark luxury design, fully optimized GBP, self-managing project CMS, and a complete SEO + tracking foundation.

IndustryGeneral Contractor / Construction

LocationGarden Grove, CA · Orange County

Timeline~3 weeks (audit to launch)

MigrationWix → WordPress

Live Sitefgred.com ↗

fgred.com

↗ Visit

The Situation Before

FG Real Estate Development had an active Wix site — but it was full of critical errors that were silently killing leads. Nine project cards linked to the wrong URLs. “Remodel” was misspelled “Remodal” five times across the site. The project manager’s contact email had a typo, meaning every inquiry sent to that address was lost. There was no contact form at all.

9 project cards all linking to wrong URLs — zero project visibility
“Remodel” misspelled “Remodal” five times throughout the site
Contact email typo (kand@fgred.com) — active lead loss on every inquiry
No contact form — visitors had no way to inquire on-site
Ranking only for brand terms — 53 GSC queries indexed, all brand variations
Non-brand queries (“garden grove new construction”) had zero clicks
No GA4, no GSC properly set up, no schema markup, no GBP optimization

What Was Built

A full platform migration from Wix to WordPress, with a dark luxury design system built from scratch — matching the premium positioning of a licensed Orange County general contractor.

Full custom WordPress site at fgred.com — GeneratePress + custom WPCode PHP snippets
Dark luxury design system (Cormorant Garamond + DM Sans, black/red/gold palette) built from scratch
9+ service and content pages: Home, About, Services, New Construction, Remodel, ADU, Projects, Process, Contact, Blog
Custom fgred_project post type with taxonomy (New Build / Remodel / ADU), meta fields, and a 15-image gallery picker — client can add projects without developer help
Custom “FGRED Client” user role + branded dashboard widget — content management without risk of breaking settings
Email infrastructure restored — Google Workspace MX records added, kang@fgred.com confirmed working
Contact Form 7 live with dev CC for monitoring
RankMath configured: Strip Category Base, Breadcrumbs, 404 Monitor, sitemap submitted to GSC, Local SEO module active
GA4 + Search Console verified and connected
LocalBusiness schema auto-generated, CreativeWork JSON-LD on project pages, FAQPage schema on ADU page (5 FAQs)
Google Business Profile fully optimized — General Contractor + 6 secondary categories, service areas, attributes, hours, social links, official description

📊 Add GBP screenshot here

GBP Dashboard — 798 Views · 700 Interactions

Screenshot from Google Business Profile showing monthly views and customer interactions

GBP dashboard → Performance tab → screenshot → upload to WP Media → replace this placeholder

Google Business Profile — 798 monthly profile views · 700 customer interactions (calls, clicks, directions)

The Results

Within weeks of the rebuilt site and GBP optimization going live, the business had a measurable digital presence for the first time — with verified lead infrastructure and Map Pack visibility.

798 monthly GBP profile views — business now discoverable in local search
700 customer interactions — calls, direction requests, and website clicks through GBP
5.0 stars · 12 Google reviews · Profile Strength: “Looks good” — verified and live
Ranking in the Google Map Pack for general contractor searches in Orange County
Full site indexed under new sitemap with service-page coverage and structured data
Schema rich-snippet eligibility: LocalBusiness + CreativeWork + FAQPage all validated
Email deliverability restored — leads now reach the right inbox
Client can self-publish projects and blog posts without developer involvement

Long-tail organic ranking data still maturing — local SEO compounds over 3–6 months. Foundation is fully in place.

Why It Worked

Strategic Analysis

Fixing the broken infrastructure first — email, forms, links — immediately restored the lead pipeline that had been silently broken. GBP optimization with the correct primary category (General Contractor), six secondary categories, and complete service area coverage gave Google the signals needed to place them in the Map Pack for local contractor searches. Structured data across service pages created rich-snippet eligibility that compounds over time. The custom CMS gives the client operational independence — they can add completed projects and content without ongoing developer cost.

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