Lavender Hall
Full digital infrastructure built from zero — multilingual WordPress site targeting 4 cultural communities, GA4 + GSC first-time setup, Google Ads in 4 languages, and complete Moz Local directory coverage across OC and LA.
The Situation Before
Lavender Hall had a website and was running Google Ads — but with zero infrastructure behind either. No analytics tracking, no directory presence, no Google Business Profile, and a branding inconsistency between ads running as “Lavender’s Hall” while the site used “Lavender Venue.” Every marketing dollar was being spent with no ability to measure results.
- No Google Analytics or Search Console — zero visibility into performance
- Website existed but had no tracking, no directory listings, no structured ad campaigns
- No Google Business Profile set up
- Branding inconsistency — ads as “Lavender’s Hall,” site as “Lavender Venue”
- No multilingual targeting despite serving a diverse OC/LA market
What Was Built
A 0-to-1 infrastructure build. The goal was to give the business its first real digital foundation — measurable, scalable, and reaching communities no competitor was targeting.
- Full one-page WordPress site with gold/lavender/black cinematic aesthetic
- Multilingual support — English, Vietnamese, Spanish, Korean — targeting OC and LA communities
- FormSubmit contact form with thank-you experience as primary lead capture
- Installed GA4 and Google Search Console — first-ever analytics baseline for the business
- Moz Local for directory listings across Orange County service areas
- Google Ads configured with multilingual targeting across all four languages
- Branding inconsistency fixed — all touchpoints unified under one identity
- Updatable event popup/promo system manageable without touching code
The Results
Because GA4 and GSC were installed fresh, there is no before/after traffic comparison — this was the establishment of the first-ever baseline.
- First-ever analytics baseline established — business can now measure performance
- 4-language Google Ads targeting across OC and LA — no competitor reached all 4 communities
- Branding inconsistency resolved — all touchpoints now unified
- Directory listings live across Orange County via Moz Local
- GBP setup complete — business now visible on Google Maps
Why It Worked
Multilingual infrastructure and directory consistency gave the business its first real marketing foundation — and an immediate advantage over competitors who only serve English-speaking audiences. The Vietnamese, Spanish, and Korean communities in OC represent a significant share of the event venue market that nearly every competitor ignores. Fixing the branding inconsistency removed a trust gap undermining paid ad performance. The analytics setup transformed the business from flying blind to having measurable, actionable data for every future marketing decision.
Open to Remote
Opportunities
I’m currently available for remote agency roles or contract work in web, SEO, and digital growth. If you need someone who ships fast and measures everything — let’s talk.
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